La flamme Olympique et les vignobles en France: an exclusive contest promoted by Iter Vitis France
Art and creativity take on the role of mediators among sport and wine making… Iter Vitis France proposes a different perspective, a unique exploration of the wine country, craftsmanship, traditions, and both tangible and intangible heritage.
The Olympic flame, « …a symbol of cohesion, sharing, and transmission… »*, is also a journey that highlights the history, natural heritage, craftsmanship, and creativity of France.
We have all observed that during the « small convoys, » museums, historical sites, and other iconic locations will be honored.
Let our wine regions be explored; let’s give them this opportunity. Let’s mark this event with a positive and cultural contribution that will accompany destinations before and after the Olympic Games.
*Francois Mathieu Lehanneur – Designer and creator of the Olympic torch.
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