La flamme Olympique et les vignobles en France: an exclusive contest promoted by Iter Vitis France
Art and creativity take on the role of mediators among sport and wine making… Iter Vitis France proposes a different perspective, a unique exploration of the wine country, craftsmanship, traditions, and both tangible and intangible heritage.
The Olympic flame, “…a symbol of cohesion, sharing, and transmission…”*, is also a journey that highlights the history, natural heritage, craftsmanship, and creativity of France.
We have all observed that during the “small convoys,” museums, historical sites, and other iconic locations will be honored.
Let our wine regions be explored; let’s give them this opportunity. Let’s mark this event with a positive and cultural contribution that will accompany destinations before and after the Olympic Games.
*Francois Mathieu Lehanneur – Designer and creator of the Olympic torch.