Monday, 10 February 2025
From today, Monday 10 February, until next Wednesday, the Reus Promoció Agency will take part in the Vinexpo Paris 2025 trade fair at the promotional stand of the Reus Chamber of Commerce. This space is designed to highlight the identity, quality and diversity of Catalan wines, and various wineries and cellars from the area will be present. The fair has built a formidable reputation on the international market, as it is considered a world-leading event, bringing together a wide range of products and players, from boutique winegrowers to large international brands.
Reus Promoció will be present at this important fair, where it will promote the Vermut de Reus brand to position itself as the capital of vermouth. At the stand, visitors will be able to discover the different vermouths that are part of the brand (Miró, Iris, Yzaguirre, Rofes, Cori, Olave, Fot-li and Or del Camp) and enjoy a tasting.
The Councillor for City Projection, Noemí Llauradó, notes that “the presence of Reus Promoció at this fair allows us to present the different activities that form part of the ‘Reus Vermouth Route’, as well as the ‘GaudíReus’ tourism brand, to an audience specialising in gastronomy”. In this vein, Llauradó highlights the importance of Vinexpo Paris, “an event where professionals from around the world meet to present the quality of their products”. Notably, the French market is strategic for Reus’s international projection, as in 2024, 21% of international visitors to the spaces managed by Reus Promoció were French.
Attendance at Vinexpo Paris is an action included in the Agency’s action plan for 2025, in accordance with the objectives set out in the Reus Promoció Strategic Plan and the Municipal Action Plan to strengthen Reus’s positioning as the capital of vermouth and to promote the Vermut de Reus brand among a mainly professional audience with expertise in gastronomy.
