Join the celebration of World Wine Tourism Day 2025 on November 9. Discover how wine regions across Europe honor vineyards, culture, and sustainable tourism through tastings, tours, and cultural events.
Established in Europe and coordinated by the European Network of Wine Cities (RECEVIN), the celebration has grown into a global movement. Today, wine regions across the continent—and beyond—join together to showcase their landscapes, traditions, and the timeless stories written in every glass of wine.
World Wine Tourism Day is a tribute to the vineyard landscapes that shape communities, the traditions passed down for centuries, and the cultural identity tied to winemaking.
Events typically include:
- Guided vineyard tours that connect visitors with the land and its traditions.
- Wine tastings paired with local gastronomy, offering authentic culinary journeys.
- Cultural activities such as concerts, exhibitions, and storytelling experiences.
- Conferences and workshops on sustainable tourism and heritage preservation.
Each region interprets the celebration through its own lens, reflecting local identity and terroir.
From the Wine Roads of Greece to the historic bodegas of Jerez, and from Italy’s sunlit vineyards to the rising wine destinations of Central and Eastern Europe, the celebrations span a wide geography.
Europe’s wine cities (Recevin network) host a vibrant mix of events—conferences, concerts, vineyard tours, tastings, exhibitions—tailored to each city’s identity.
On November 9, 2025, wineries across Northern Greece will present themed “Wine Roads,” inviting visitors to explore curated vineyard routes, from Santorini to Naoussa.
Observes World Wine Tourism Week from November 3 to 9 in Jerez, Spain. The city intertwines its thousand-year-old winemaking legacy with food, culture, and immersive tours.
If you are a traveler seeking new destinations or a cultural enthusiast interested in heritage, World Wine Tourism Day 2025 offers countless ways to celebrate.
On November 9, 2025, join the movement, explore the vineyards of Europe, and experience how wine tourism connects us with culture, history, and sustainability—one glass at a time.