Monday, 3 November 2025
From 3 to 5 November, the Reus Promoció Agency is taking part in the Barcelona Gastronomic Forum, the leading trade fair for the hospitality, gastronomy and foodservice sector, held at the Montjuïc venue of Fira de Barcelona. This year’s edition, the largest in its history, has more than 400 exhibiting companies — 10% more than in 2024 — and features all Catalonia’s three-Michelin-star chefs, as well as Ferran Adrià. Coinciding with Catalonia’s designation as World Region of Gastronomy, the fair champions New Catalan Cuisine as a culinary movement of global reach.
Reus Promoció is present with its own stand dedicated to the Vermut de Reus brand, offering information and tastings of the vermouths that form part of it: Miró, Iris, Yzaguirre, Rofes, Cori, Olave, Fot-li and Or del Camp. The space also hosts the city’s other two Protected Designations of Origin, the Avellana de Reus PDO and the Siurana PDO, together with the best Pa de Pagès Català PGI of 2025.
Reus Promoció’s participation in this event “makes it possible to present the Reus Vermouth Route and the GaudíReus tourism brand to an audience specialising in gastronomy, strengthening the city’s positioning as the capital of vermouth”, said the Councillor for City Projection, Noemí Llauradó. The Gastronomic Forum “is much more than a congress: it is a business platform that connects talent, product and innovation, and projects the sector’s creative and competitive strength to the world”, she stressed.
Over the three days of the fair, attendees can discover and taste a wide variety of products, from the most traditional to the most avant-garde. Alongside this, the programme includes workshops and talks by internationally renowned professionals, some of them high-profile media figures, who offer a global and inspiring vision of haute cuisine.This action forms part of the Reus Promoció Agency’s action plan for 2025, in line with the objectives of the Strategic Plan and the Municipal Action Plan, with the aim of “strengthening Reus’s positioning as the capital of vermouth and promoting the Vermut de Reus brand among a mainly professional audience with expertise in gastronomy”.
