UN Tourism and the Ministry of Tourism of the Republic of Bulgaria will organize the 9th UN Tourism Global Conference on Wine Tourism on 6-7 October 2025 in Plovdiv (Bulgaria), under the theme “The Art of Wine Tourism“.

This annual Conference represents a unique opportunity for experts from across the growing field of wine tourism to work together to find concrete solutions to make tourism an enabler of the way forward towards a more sustainable, inclusive and resilient future for communities.
The ITER VITIS Federation welcomes the organization of the 9th UN Tourism Global Conference on Wine Tourism, taking place on 6–7 October 2025 in Plovdiv, Bulgaria, as such high-level events play a vital role in advancing the recognition of wine as both a cultural asset and a driver of sustainable tourism. Bulgaria’s deep-rooted winemaking traditions present a strong foundation for further growth and international visibility in the global wine tourism landscape.