{"id":4994,"date":"2026-10-11T13:34:18","date_gmt":"2026-10-11T13:34:18","guid":{"rendered":"https:\/\/itervitis.eu\/?p=4994"},"modified":"2026-10-11T13:34:22","modified_gmt":"2026-10-11T13:34:22","slug":"reus-promotes-itself-as-the-capital-of-vermouth-at-madrid-fusion","status":"publish","type":"post","link":"https:\/\/itervitis.eu\/it\/reus-promotes-itself-as-the-capital-of-vermouth-at-madrid-fusion\/","title":{"rendered":"Reus promotes itself as the capital of vermouth at Madrid Fusi\u00f3n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Monday, 26 January 2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting this Monday and running until next Wednesday, the Reus Promoci\u00f3 Agency will participate in the 24th edition of Madrid Fusi\u00f3n. Every year, the event presents the latest trends in the gastronomy and catering sector. This year, under the slogan \u201cThe customer takes the lead\u201d, it aims to reflect a new gastronomic reality in which diners are no longer passive but become informed and demanding customers with opinions of their own. This is the most international edition held to date, with more foreign chefs than Spanish ones on the main stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reus Promoci\u00f3 will be present at this important event with its own stand, where it will promote the Vermut de Reus brand. At the stand, visitors will be able to discover and taste the different vermouths that are part of the brand (Mir\u00f3, Iris, Yzaguirre, Rofes, Cori, Olave, Fot-li and Or del Camp). The city\u2019s other two PDOs, the Avellana de Reus PDO and the Siurana PDO, will also be represented, together with Pa de Pag\u00e8s Catal\u00e0 PGI, highlighting the city\u2019s position as a gastronomic benchmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a notable new feature, and coinciding with the fact that Reus will host the pre-gala party for the Soles Repsol Gala on 15 February, the stand will feature a prize wheel offering gastronomic prizes linked to the Soles Repsol, an initiative designed to strengthen the profile and recognition of Reus\u2019s gastronomic sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taking part in Madrid Fusi\u00f3n will make it possible to present the proposals of the Reus Vermouth Route and the Gaud\u00edReus tourism brand to an audience specialising in gastronomy, in an exhibition space of more than 20,000 m\u00b2 that brings together more than 300 professionals from around the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This promotional action is the first planned in the Reus Promoci\u00f3 Agency\u2019s action plan for 2026, in accordance with the objectives set out in the Reus Promoci\u00f3 Strategic Plan and the Municipal Action Plan: \u201cto strengthen Reus\u2019s positioning as the capital of vermouth and to promote the Vermut de Reus brand among a mainly professional audience with expertise in gastronomy\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"5000\" data-src=\"https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-2-20260126131558-1024x768.jpeg\" alt=\"\" class=\"wp-image-5000 lazyload\" data-srcset=\"https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-2-20260126131558-1024x768.jpeg 1024w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-2-20260126131558-300x225.jpeg 300w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-2-20260126131558-768x576.jpeg 768w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-2-20260126131558-1536x1152.jpeg 1536w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-2-20260126131558.jpeg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"4999\" data-src=\"https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-20260126131558-1024x768.jpeg\" alt=\"\" class=\"wp-image-4999 lazyload\" data-srcset=\"https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-20260126131558-1024x768.jpeg 1024w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-20260126131558-300x225.jpeg 300w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-20260126131558-768x576.jpeg 768w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-20260126131558-1536x1152.jpeg 1536w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-20260126131558.jpeg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"4998\" data-src=\"https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-1-20260126131558-1024x768.jpeg\" alt=\"\" class=\"wp-image-4998 lazyload\" data-srcset=\"https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-1-20260126131558-1024x768.jpeg 1024w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-1-20260126131558-300x225.jpeg 300w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-1-20260126131558-768x576.jpeg 768w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-1-20260126131558-1536x1152.jpeg 1536w, https:\/\/itervitis.eu\/wp-content\/uploads\/2026\/10\/24a_edicio_de_Madrid_Fusion-1-20260126131558.jpeg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Monday, 26 January 2026 Starting this Monday and running until next Wednesday, the Reus Promoci\u00f3 Agency will participate in the 24th edition of Madrid Fusi\u00f3n. Every year, the event presents the latest trends in the gastronomy and catering sector. This year, under the slogan \u201cThe customer takes the lead\u201d, it aims to reflect a new [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86,69],"tags":[],"class_list":["post-4994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stories-of-reus","category-vermouth","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reus promotes itself as the capital of vermouth at Madrid Fusi\u00f3n - Itervitis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itervitis.eu\/it\/reus-promotes-itself-as-the-capital-of-vermouth-at-madrid-fusion\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reus promotes itself as the capital of vermouth at Madrid Fusi\u00f3n - Itervitis\" \/>\n<meta property=\"og:description\" content=\"Monday, 26 January 2026 Starting this Monday and running until next Wednesday, the Reus Promoci\u00f3 Agency will participate in the 24th edition of Madrid Fusi\u00f3n. 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