{"id":5021,"date":"2026-10-11T21:39:16","date_gmt":"2026-10-11T21:39:16","guid":{"rendered":"https:\/\/itervitis.eu\/?p=5021"},"modified":"2026-10-11T21:39:20","modified_gmt":"2026-10-11T21:39:20","slug":"reus-promotes-itself-as-the-capital-of-vermouth-at-vinexpo-paris-2025","status":"publish","type":"post","link":"https:\/\/itervitis.eu\/fr\/reus-promotes-itself-as-the-capital-of-vermouth-at-vinexpo-paris-2025\/","title":{"rendered":"Reus promotes itself as the capital of Vermouth at Vinexpo Paris 2025"},"content":{"rendered":"\n

Monday, 10 February 2025<\/em><\/p>\n\n\n\n

From today, Monday 10 February, until next Wednesday, the Reus Promoci\u00f3 Agency will take part in the Vinexpo Paris 2025 trade fair at the promotional stand of the Reus Chamber of Commerce. This space is designed to highlight the identity, quality and diversity of Catalan wines, and various wineries and cellars from the area will be present. The fair has built a formidable reputation on the international market, as it is considered a world-leading event, bringing together a wide range of products and players, from boutique winegrowers to large international brands.<\/p>\n\n\n\n

Reus Promoci\u00f3 will be present at this important fair, where it will promote the Vermut de Reus brand to position itself as the capital of vermouth. At the stand, visitors will be able to discover the different vermouths that are part of the brand (Mir\u00f3, Iris, Yzaguirre, Rofes, Cori, Olave, Fot-li and Or del Camp) and enjoy a tasting.<\/p>\n\n\n\n

The Councillor for City Projection, Noem\u00ed Llaurad\u00f3, notes that \u201cthe presence of Reus Promoci\u00f3 at this fair allows us to present the different activities that form part of the \u2018Reus Vermouth Route\u2019, as well as the \u2018Gaud\u00edReus\u2019 tourism brand, to an audience specialising in gastronomy\u201d. In this vein, Llaurad\u00f3 highlights the importance of Vinexpo Paris, \u201can event where professionals from around the world meet to present the quality of their products\u201d. Notably, the French market is strategic for Reus\u2019s international projection, as in 2024, 21% of international visitors to the spaces managed by Reus Promoci\u00f3 were French.<\/p>\n\n\n\n

Attendance at Vinexpo Paris is an action included in the Agency\u2019s action plan for 2025, in accordance with the objectives set out in the Reus Promoci\u00f3 Strategic Plan and the Municipal Action Plan to strengthen Reus\u2019s positioning as the capital of vermouth and to promote the Vermut de Reus brand among a mainly professional audience with expertise in gastronomy.<\/p>\n\n\n\n

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Monday, 10 February 2025 From today, Monday 10 February, until next Wednesday, the Reus Promoci\u00f3 Agency will take part in the Vinexpo Paris 2025 trade fair at the promotional stand of the Reus Chamber of Commerce. 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