{"id":5009,"date":"2026-10-11T21:25:27","date_gmt":"2026-10-11T21:25:27","guid":{"rendered":"https:\/\/itervitis.eu\/?p=5009"},"modified":"2026-10-11T21:26:06","modified_gmt":"2026-10-11T21:26:06","slug":"reus-promocio-takes-part-in-the-iter-vitis-assembly-in-thessaloniki-to-represent-vermut-de-reus-within-the-european-vermouth-route","status":"publish","type":"post","link":"https:\/\/itervitis.eu\/fr\/reus-promocio-takes-part-in-the-iter-vitis-assembly-in-thessaloniki-to-represent-vermut-de-reus-within-the-european-vermouth-route\/","title":{"rendered":"Reus Promoci\u00f3 takes part in the Iter Vitis Assembly in Thessaloniki to represent Vermut de Reus within the European Vermouth Route"},"content":{"rendered":"\n

Friday, 17 October 2025<\/em><\/p>\n\n\n\n

Reus Promoci\u00f3 will attend the General Assembly of Iter Vitis on 17 and 18 October. Iter Vitis is the European network, recognised by the Council of Europe, dedicated to promoting wine heritage and wine tourism. The meeting will take place in Thessaloniki (Greece) and will bring together representatives from various countries that belong to this international network.<\/p>\n\n\n\n

This will be Reus Promoci\u00f3\u2019s first participation as a member of Iter Vitis, together with the city of Turin, following its recent accession. It will help consolidate the city\u2019s presence within the European Vermouth Route, a project driven by Iter Vitis to highlight European destinations linked to this emblematic drink.<\/p>\n\n\n\n

\u201cBy joining Iter Vitis, we are taking a very important step in Reus\u2019s international projection,\u201d said the Councillor for City Projection, Noem\u00ed Llaurad\u00f3. \u201cVermut de Reus is a product that expresses our identity and a key element of our food and wine heritage. Being part of this network places us in a European context that recognises quality, tradition and innovation in viticulture and winemaking,\u201d she explained.<\/p>\n\n\n\n

During the assembly, Reus Promoci\u00f3 will present Vermut de Reus as a product that expresses the city\u2019s identity and is a key element of its food and wine heritage, as well as the initiatives under way to boost its tourism and cultural profile, in support of Reus\u2019s international positioning.<\/p>\n\n\n\n

\u201cTaking part in meetings like this helps us build alliances with other European destinations that share the same values and goals,\u201d Llaurad\u00f3 added. \u201cIt is an opportunity to learn, to tell people who we are and to strengthen Reus\u2019s commitment to promoting our heritage and our most representative product: vermouth,\u201d she concluded.<\/p>\n\n\n\n

Participation in the Iter Vitis Assembly reinforces Reus Promoci\u00f3\u2019s commitment to the international promotion of Vermut de Reus and to creating synergies with other European destinations that share values of quality, tradition and innovation in the wine sector. This action is included in Reus\u2019s external strategy within the city\u2019s Municipal Action Plan.<\/p>\n\n\n\n

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