{"id":4197,"date":"2026-06-09T15:38:08","date_gmt":"2026-06-09T15:38:08","guid":{"rendered":"https:\/\/itervitis.eu\/?p=4197"},"modified":"2026-07-27T08:01:34","modified_gmt":"2026-07-27T08:01:34","slug":"the-madonie-wine-and-flavours-route-along-the-targa-florio-returns-a-new-journey-through-wine-heritage-and-identity-in-sicily","status":"publish","type":"post","link":"https:\/\/itervitis.eu\/fr\/the-madonie-wine-and-flavours-route-along-the-targa-florio-returns-a-new-journey-through-wine-heritage-and-identity-in-sicily\/","title":{"rendered":"The Madonie Wine and Flavours Route along the Targa Florio Returns: a new journey through wine, heritage and identity in Sicily"},"content":{"rendered":"\n

The historic Madonie Wine and Flavours Route along the Targa Florio<\/strong> is officially back.<\/p>\n\n\n\n

After years of inactivity, one of Sicily’s most evocative wine tourism initiatives has been relaunched thanks to the commitment of local stakeholders and the support of the GAL ISC Madonie<\/strong>, which has identified wine and gastronomic tourism as a strategic driver for the sustainable development of the territory.<\/p>\n\n\n\n

The relaunch was formally announced on 27 May 2026 at the magnificent Ventimiglia Castle in Castelbuono<\/strong>, where the newly elected Board of Directors met and unanimously appointed Salvatore Cicco<\/strong>, owner of Tenuta San Giaime in Gangi, as President of the Association, while Salvatore Burrafato<\/strong>, a renowned wine expert from ONAV Enna, was elected Vice-President.<\/p>\n\n\n\n

From Legendary Motor Racing to a Route of Taste<\/h2>\n\n\n\n

The project offers a fascinating reinterpretation of one of Italy’s most legendary brands: the Targa Florio<\/strong>.<\/p>\n\n\n\n

Rather than simply commemorating the famous motor race that made Sicily known throughout the world, the initiative seeks to transform its legacy into a contemporary tourism narrative that combines wine, gastronomy, culture, landscapes and hospitality.<\/p>\n\n\n\n

The Florio name has long been associated with innovation, elegance, entrepreneurship and international vision. Today, those same values are being used to create a new experiential route across the Madonie Mountains, where visitors can discover authentic villages, family wineries, local producers, traditional recipes and cultural treasures.<\/p>\n\n\n\n

The objective is clear: to transform the historic roads once travelled by racing champions into modern routes of discovery dedicated to wine lovers, food enthusiasts and cultural travellers.<\/p>\n\n\n\n

A Territory United by Wine and Hospitality<\/h2>\n\n\n\n

Recognised by the Sicilian Region under the national legislation governing Italian Wine Routes, the association brings together a wide range of stakeholders, including:<\/p>\n\n\n\n